Thuy Xuan Incense Village is one of Hue’s most colorful traditional craft destinations, known for its handmade incense, skilled local artisans, and vibrant displays of incense sticks drying in the sun. Located near several of Hue’s famous royal tombs, the village offers more than a photogenic stop. Visitors can watch how traditional incense is made, learn about its cultural significance, meet local craftspeople, and pick up authentic Vietnamese souvenirs. Adding Thuy Xuan Incense Village to your Hue tour is an easy way to experience the city’s living traditions beyond its historic monuments.
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Thuy Xuan Incense Village in Hue – a 700 year old Craft Village
Thuy Xuan Incense Village is renowned for its long-standing tradition of incense making in Hue. This village also attracts photography enthusiasts with its vibrant displays of multicolored incense sticks in green, red, purple, and yellow.
During your Hue travel itinerary, besides visiting historical and cultural landmarks, set aside some time to explore Thuy Xuan Incense Village. Here, you can learn about the incense-making process, participate in the crafting steps, and take stunning photos in a vividly colorful setting.

Where is Thuy Xuan Incense Village?
Thuy Xuan Incense Village is one of Hue’s famous tourist destinations that nearly every visitor stops by. It is located on Huyen Tran Cong Chua Street, near Vong Canh Hill and Tu Duc Tomb, approximately 7 kilometers southwest of Hue’s city center.
Thuy Xuan Incense Village – A Legacy of Centuries
According to artisans in Thuy Xuan Village, the craft of incense-making has been practiced here for about 700 years, dating back to the Nguyen Dynasty. In the past, the village supplied incense for the royal court, local officials, and residents of Thuan Hoa and Phu Xuan regions.
Despite the passage of time, this Hue incense village has preserved and continued its craft through generations. Families pass down the skills to create fragrant incense sticks that serve both local and broader spiritual needs.
The village produces various types of incense at different price points:
- Agarwood incense: Approximately 80,000–200,000 VND per bundle.
- Cinnamon incense: About 40,000 VND per bundle.
- Agarwood cones: Ranging from 50,000 to 600,000 VND per box.
The village’s products are not only sold at local markets, such as Dong Ba and An Cuu, but also distributed to other provinces. Beyond ceremonial purposes, Thuy Xuan incense is used as an herbal remedy to reduce stress and promote relaxation.

What Makes Thuy Xuan’s Incense-Making Unique?
The longevity and popularity of Thuy Xuan’s incense stem from the meticulous and sophisticated methods used in its production. Thuy Xuan incense is known for its mild, natural fragrance, free from chemical additives. Each incense stick undergoes several elaborate stages to preserve the distinct aroma of pure agarwood.
The process begins with selecting agarwood, which is then mixed with cinnamon bark, star anise, clove, cardamom, and pine resin in precise ratios. Ingredients like dried pomelo peel, pomelo flowers, eucalyptus, and cinnamon are also added to enhance the fragrance.
Vietnamese culture places great importance on incense burning. It is considered inauspicious if the incense burns unevenly or extinguishes halfway. To address this, Thuy Xuan artisans use dried bamboo cores, thoroughly sun-dried, to ensure even burning.
The bamboo for incense sticks comes from mature trees harvested in the forests of Binh Dien, Phong Son, or Nam Dong. Crafting the incense core requires skilled, decisive hands to produce sticks of various sizes to meet specific requirements.
Traditional incense sticks typically feature basic red or brown colors. However, Thuy Xuan artisans have innovated by incorporating a vibrant palette, making the products visually appealing. Visitors are often mesmerized by the bright hues of the yellow, green, purple, red, and pink incense bundles displayed around the village.
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Enjoy Memorable Experiences at Thuy Xuan Incense Village
1. Capture Stunning Photos with Colorful Incense Bundles
Visitors come to Thuy Xuan Incense Village not only to learn about its traditional craft but also to take photos against its vibrant backdrop. Under the soft sunlight, the radiant incense bundles spread out like colorful flowers, creating an ideal setting for capturing Instagram-worthy pictures.
2. Try Making Incense Yourself
A highlight of visiting Thuy Xuan Village is observing the intricate incense-making process firsthand and participating in some of the steps. This hands-on experience helps visitors better appreciate the traditional craft and the daily lives of the artisans.
3. Stroll Through the Village and Shop for Souvenirs
In addition to incense production, the village offers a variety of souvenirs for visitors. You can browse shops selling fans, brocade items, oil paintings, and other handicrafts reflecting the cultural essence of the ancient capital, making meaningful gifts for friends and family.

When Is the Best Time to Visit Thuy Xuan Incense Village?
Thuy Xuan Incense Village is a fascinating destination that you can visit at any time of the year. However, for the best experience, it’s recommended to visit during the dry season, from March to August. During this time, as the sun shines brightly, locals bring their incense sticks outside to dry. This creates a vibrant and colorful scene that is both stunning and picturesque. Additionally, the Lunar New Year period sees an increase in activity as many people come to purchase incense, making the village livelier than usual.
As the bright sun shines, locals lay incense sticks out to dry, creating an eye-catching display.
In contrast, during the rainy season (from October to January), locals tend to limit outdoor drying due to frequent unexpected rains. As a result, capturing check-in photos can be challenging due to unfavorable weather, and the scenery is less striking compared to the dry season.
Choosing the right time to visit Thuy Xuan Incense Village will enhance your experience, allowing you to fully enjoy the unique atmosphere and charm of this ancient craft village.
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Nearby Attractions
While exploring Thuy Xuan Incense Village, consider visiting other notable sites in Hue, such as Thien An Hill, Vong Canh Hill and Tu Duc Tomb.
Thuy Xuan Incense Village is not only a place where traditional craftsmanship thrives but also a vibrant, picturesque destination for visitors. If you’re planning a trip to Hue, be sure to add this unique stop to your travel itinerary!
- Opening Hours Open all day
- Entrance Fee Free

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